alkwines.co.uk is an Ecommerce website which sells wine and other alcoholic drinks locally in Herefordshire.

This policy is effective as of 02 January 2025

Last Updated 25 January 2025

alkwines.co.uk is owned and operated by Alan Kaye trading as AL K Wines. For the purposes of data control, we can be contacted at

alan@alkwines.co.uk

01981541190

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Purpose of This Document

The purpose of this policy is to inform users of our site of the following:

1. The personal data which may be collected by use (AL K Wines), and third party services integrated into our site;
2. Use of collected data;
3. Who has access to collected data;
4. The rights of Site users; and
5. The site's cookie policy

This Privacy Policy applies in addition to any site terms and conditions listed separately.

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Data Protection Act/GDPR

All businesses operating in the UK are bound by the Data Protection Act 2018, the UKs implementation of the General Data Protection Regulation (GDPR).

Some businesses are required to appoint a Data Protection Officer, we do not fall into any categories required to do so.

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Consent and Legal Basis

By using our site, users agree that they consent to the conditions set out in this policy.

This consent provides us a legal basis to collect certain data. Users have the option to reject Cookies, which will reduce the site's ability to communicate with the tools which collect data.

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Personal Data Collected When You Use AL K Wines

We only collect data which enables us to achieve our business activities. Some data is automatically processed by third party tools which are integrated into our website. Examples include Google Analytics. This data is not stored by us, we can only view it using the third party applications, it does not allow us to see identifying data such as telephone numbers, addresses, or names of users. No personally identifiable data is directly collected by us, except in cases where users explicitly provide us with it. For example, making a purchase, filling in a contact form.

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Data Collected Automatically by Third Parties

Some data is collected by third party tools which have been installed in to our site. These enable us to monitor analytics. The following may be collected automatically when you enter our site.

1. Approximate geolocation;
2. Hardware and software details;
3. Clicked links; and
4. Content viewed.

This information is not stored by us, we use third party applications to see a broad overview of this data, such as where most users are located, how many visits we have had, which parts of the website are being used the most, etc.

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Data You Manually Provide Us

If you:

• Make a purchase.
• Insert your information into the check-out field, with or without submitting your purchase.
• Provide personal details on an enquiry or sign-up form.
• Sign-up to a user portal account.

We may store:

• First and Last name;
• Email address;
• Phone Number;
• Address.
• Any other information you knowingly input into our site, or information inserted by auto-fill.

Auto-fill data is only stored if visible to you when submitting a purchase or form.

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How We Use Personal Data

Data collected on our Site will only be used for the purposes specified within this Privacy Policy or as indicated elsewhere on our site (e.g. terms and conditions). We will not use your data for reasons beyond what has been disclosed in this Privacy Policy.

Data collected automatically by third parties is used for:

1. Establishing and monitoring site analytics; and
2. Security and fraud prevention.

Data you insert manually or with auto-fill is used for:

1. Fulfilling deliveries.
2. Communicating to the customer, information related to their delivery.
3. Replying to contact form queries.
4. Sending promotional emails and updates (if you agree to this).
5. Sending automated reminders to your email, if you do not complete your check-out.

We will not use users' contact details for marketing/promotional communication unless they explicitly agree.

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Who Data May Be Shared With

Employees

We may disclose personal user data with any member our our operation who reasonably requires access to it in order to achieve our business purposes.

Third Parties

Data gathered automatically is collected by

1. Google Analytics
2. Webflow Inc./Hypercharge

Data you provide manually or via autofill is collected by

1. Us, AL K Wines
2. Stripe (our secure payment processor)
3. Monto (e-commerce tool enabling automated cart abandonment emails, customer relationship management and user portal applications)

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Other Disclosures

We will never sell or share your data with third parties, except in the following cases

1. If the law requires it;
2. If it is required for any legal proceedings;
3. To prove or protect our legal rights; and
4. To future buyers of this company in the event we seek to sell the company.

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Payment Processing: Stripe

Our online store is integrated with Stripe for secure and reliable payment processing. Once you complete a purchase, your payment information is managed securely by Stripe. Via Stripe's terminal, we can see a

• Stripe (Payment Processer) Privacy Policy: https://stripe.com/gb/privacy

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User Portal Functionality

Our user portal enables you to check your past orders, manage your account,

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Cookies on alkwines.co.uk

What are cookies?

A cookie is a small file made up of numbers and letters. They are downloaded on to your computer when you visit many websites. They support a wide range of functions on websites including:

• Remembering preferences
• Remembering items in your shopping basket
• Counting the number of people looking at a website

Generally, cookies are harmless, and improve the experience of browsing the web. Businesses are required to be transparent about their use of cookies, and provide users with a chance to reject their use. All cookies uses by AL K Wines are to support the function of the site. Rejecting cookies may result in some functions not working correctly.

Cookies used by AL K Wines cannot be used by us to personally identify users. Some cookies are hosted by third parties, links to individual provider terms and conditions have been provided below.

If you accept cookies and then change your mind, please follow your browser's instructions to clear them.

Functional Cookies (Webflow):

• wf-csrf This cookie ensures the security of visitors by preventing forgery of requests at different locations. This cookie is essential for the security of the website and the visitor. Session
• Wf-csrf.sig This cookie ensures the security of visitors by preventing forgery of requests at different locations. This cookie is essential for the security of the website and the visitor.

These cookies are provided by our web design and hosting platform; Webflow. They are necessary to maintain security of the website.

Third Party Cookies - Analytics (Google Analytics):

• _ga
• _ga_1Y8QKP76VK

These cookies are provided by Google Analytics. This is a marketing software that has been installed in our site. It allow us to monitor how our site is being used. We can see broad information about our user's usage of the site. This does not allow us to see any private information such as contact details, names, telephone numbers, addresses etc. For more information, visit Google's Website. https://privacy.google.com/take-control.html

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Third Party Cookies- Payment Processing (Stripe):

• __stripe_mid
• __stripe_sid

These cookies are provided by Stripe, our payment processing system. They are necessary for detection and prevention of fraud.

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Third Party Cookies- Analytics, Retargeting (Meta):

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These cookies allow the meta advertising platform to communicate with our website. It analyses use of the site, and accounts for this when placing adverts we put out.

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Third Party Cookies- (Monto):

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These cookies allow the Monto integration to work with our website. This allows use to collect data required to send automated cart-abandonment emails.

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Modifications

This Privacy Policy may be amended from time to time in order to maintain compliance with the law, reflect changes to our data collection process, respond to changes by third party tools we use. The "effective as of" date will be updated when we make any changes to this policy. We recommend users check-back periodically and before making purchases in order to be aware of any updates. If necessary, we may notify users of changes by email.

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Complaints/Questions

If you have a complaint, concern, or question about how we use your personal data, please use the contact form to get in touch.

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Other Links

• Information about controlling your online privacy with google: https://privacy.google.com/take-control.html
• How Google uses information from sites or apps (US) that use their services: https://policies.google.com/technologies/partner-sites
• Information on the UKs implementation of GDPR: https://www.gov.uk/data-protection
• Stripe (Payment Processer) Privacy Policy: https://stripe.com/gb/privacy
• Meta